Written by The Strategy

Makeup trends come and go quicker than you can say ‘eyebrows’ these days. Exfoliating lip scrub stains, spot fading concealers, colour correcting priming toner sprays— it’s a lot to keep track of. Even with the mess, we all decided at some point that it’s worth carrying around at least a product or two in our everyday handbag just in case. Spills are nearly inevitable when it comes to most of the products we tote around, which is both frustrating and time consuming.

Thankfully, makeup brands are hopping on the idea of packaging traditionally fluid or messy products into carry-around-friendly sticks.

That’s right. Not only can you apply these in a breeze, but you can throw them in your beloved bag with minimal fear of a mess. Everything from eyeshadow to a cheek/lip colour combo can be found in stick form, which means you can basically do your entire makeup routine (save for some mascara and brushes) with ease like never before.

Alright maybe not never before, but it certainly helps make a speedy routine even speedier.

The whole trend speaks to the convenience that we demand from our products nowadays. Instead of sometimes clunky packaging and complicated applications, cosmetics are getting more streamlined to fit us instead of making us adjust how we want to do things. It’s more personal, more customizable, and obviously more portable.

Shop our makeup stick picks below, and get to simplifying.

Written by Katrina Garofalo