Written by The Strategy
New Yorkers are lucky. They have access to some of the best street food, Sex and The City made it the spot to be when in your 20s and 30s, and they have access to some of the best minimal yet trendy nail art. Yeah, we’re once again talking about Paintbox Studio, the Soho salon those in the know go to for minimalist nail art in perfectly paired colour combinations. But, up until now, if you weren’t a resident of NYC, you wouldn’t have regular access to Paintbox. Up until now because, just in time for Spring/Summer 2019, Paintbox Studio has released Power Couples nail polishes.
The collection, available online and in the Manhattan salon features 3 10-free and cruelty-free duos to make at-home nail art all the more coordinated. Each lacquer comes in a square bottle with a tapered fan brush and short brush stem to give you more control on application. Colours go on streak free and apply opaque. COO and Founder, Eleanor Langston took time with this launch and perfected the colour formulas over 5 years. The result: Like Desire + Like Dreams; a powerful cherry red and soft lilac combo, Like Wild + Like Wonder; a mossy green and soft blue combo, Like Spring + Like Spice; a terracotta and a citrus pastel combo. The polishes can be bought together in their Power Couple Duos for $40 or separate for $22.
We can’t wait to get creative with these.