We’ve done over the top make-up, we’ve done no-makeup make-up, and we’ve done natural beauty. But as our obsession with...
I will never forget the first day my older sister took me makeup shopping. Deciding that I had borrowed enough...
At The Strategy, we’re all about inspiration. With the release of Celine’s new Rimbaud fragrance, we had to know more...
“Healthy is the New Sexy” is a philosophy we can get behind, on more levels than one. Whether it comes...
Cannabis infused skincare with empyri. Ever since recreational cannabis became legalized in Canada in 2018, cannabis infused products have been...
In Collaboration with Ambari Beauty Love or hate the Kardashian crew, we can all agree that of all the sisters,...
Given the fact that we’re so used to wearing masks these days, our focus when it comes to makeup application...
Charlotte Tilbury is to beauty as Anna Wintour is to magazines. Charlotte Tilbury is more than a makeup artist. She’s...
After much success with their first-ever collaboration, Starface and Hello Kitty® have collaborated once again with Starface x Hello Kitty® Pore...
When it comes to heels vs. flats, heels almost always win. In heels, I feel confident, powerful and sexy, and...
Elevating our beauty game with the addition of hair masks. With social events and gatherings cancelled, restaurants only doing take-out...
We’d like for you to meet MAKE. We have been fans of Carrie Barber for a while. We love her...