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Fashion Week

Virtual London Fashion Week

FyodorGolan.co.uk

TryOnHouseofHolland.com

TemperlyLondon.com

Topshop.com

Erdem.com

Written by The Strategy

For those who weren’t able to make it to  London Fashion Week’s, don’t worry, there are other ways to feel part of the excitement.

Grab your most Street Style worthy shoes, and a statement coat, because we’re about to guide you through the virtual LFW.

Day 1:

The colours at the Eudon Choi show were perfection. Pastel might be predictable for Spring, but something about the prints made all the difference. The boxy coats and jackets are amazing too. Love a good boxy coat. Can we talk about Fyodor Golan and that dress?? We never thought we would see a good fashionable pairing of neon and silver, but here we have it. And are those neon lashes we see? We’re left wondering if coloured mascara will ever actually be a thing.

Day 2:

Day two brought us sixties party girl vibes in the form of House of Holland. If those retro floral prints looked half as good in person as they did on our screens, we hope to see a lot of the in our future. The Whistles show gave us minimalistic without being boring. It’s easy to go wrong with a fringed tank top, but Whistles did everything right. And we were drooling over those Marchesa boho gowns. The flowers! The sleeves! The fabric!

Day 3:

Richard Nicoll. Two (three?) words: Light-up dress. Also, shorts and jackets. Yes, please! We’ll take five, thanks. Temperley London was surprisingly casual. Gorgeous, but casual. Plenty of geometric prints, neutral colours, and a pair of black and white plaid pants that we are now obsessed with.

After all that scrolling, our feet started to get a bit sore, but fear not!

We pushed through and managed to get to the Topshop Unique show, which featured Cara Delevingne and friends, of course. There seemed to be an influence from retro athletic wear, with a dash of slip dresses and Swarovski crystals. The real point of interest, however, was Hailee Steinfeld’s selfie with Anna Wintour. Looks like she took a selfie after all.

Day 4:

Erdem was feeling inspired by the jungle. And if we learned anything, it is that we wish we lived in Erdem’s jungle. Skirts and tops in what looks like feathers/foliage, and shear deep V dresses, with a side of lace. Lace up shoes, both heels and flats, seemed to be a big hit, too. The clothes at Giles looked very comfortable, with striped pant suits, sweater dresses, and a silver dress worn by Vogue-approved newbie, Gigi Hadid. Apparently the jungle theme is a popular one, as Giles gave out giant foam claws. We seem to have misplaced ours, however. All that rushing around, you know.

Written by Katrina Garofalo

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