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It's Time To Upgrade Your Bed Linen
Picks

It's Time To Upgrade Your Bed Linen

Working from home, with little to no reasons to leave the house for more than a few hours at a...

We Need to Talk About the We-Vibe
#StayHome

We Need to Talk About the We-Vibe

It’s been a whopping near 70 days since Stay At Home orders started in Canada. Restaurants and bars closed, retail...

Little Fashion Indulgences
Picks

Little Fashion Indulgences

We’ve been inside the homes of many fashion folk, and have come to the realization that they all have one...

Pimple Patches
Picks

Pimple Patches

Despite our best efforts (read: 10 step skincare routine), we still get cursed with the odd pimple…or two…or three…Caused by...

Birks are Back, Baby
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Birks are Back, Baby

But did they ever really leave? Birkenstocks (or Birks, because who has time for the full word), have never been...

The New WFH Wardrobe
#StayHome

The New WFH Wardrobe

Before COVID-19 had us practicing social distancing and working from home, many TS team members already did work from their...

Valentine's Day Gift Guide
Picks

Valentine's Day Gift Guide

Yes, this gift guide is called a “Valentine’s Day Gift Guide”, but really, these gifts are meant for those who...

Accessories to Get That Tropical Getaway Feel
Picks

Accessories to Get That Tropical Getaway Feel

We’ll be the first to admit it – apart from maybe 2 or 3 snowstorms, this winter has been mild...

This Rodan + Fields Face Mask Saved Our Skin
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This Rodan + Fields Face Mask Saved Our Skin

At the end of January, Rodan + Fields launched the RECHARGE Detox Mask and here at The Strategy, we are hooked....

Fenty Beauty Released A Mascara
Picks

Fenty Beauty Released A Mascara

Rihanna has done it again. Less than a month after the highly reviewed and sought-after Snap Shadows, Fenty Beauty has...

Travel Essentials for Holiday Travels
Picks

Travel Essentials for Holiday Travels

Whether your heading to your suburban hometown, the ski hills of Aspen or a sunny beach getaway, there’s a strong...

Holiday Looks We Can't Wait To Wear
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Holiday Looks We Can't Wait To Wear

One of our favourite things about the holiday season is that we get to pull out all the stops when...

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