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Beautycounter Lid Glow
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Beautycounter Lid Glow

Given the fact that we’re so used to wearing masks these days, our focus when it comes to makeup application...

Bliss is Now Available in Canada
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Bliss is Now Available in Canada

We hope our fellow Canadians are as excited as we are that Bliss is now available in Canada. As of...

Charlotte Tilbury: The Super Nudes Collection
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Charlotte Tilbury: The Super Nudes Collection

Charlotte Tilbury is to beauty as Anna Wintour is to magazines. Charlotte Tilbury is more than a makeup artist. She’s...

Starface x Hello Kitty® Pore Strips
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Starface x Hello Kitty® Pore Strips

After much success with their first-ever collaboration, Starface and Hello Kitty® have collaborated once again with Starface x Hello Kitty® Pore...

Warby Parker x Entireworld Collaboration
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Warby Parker x Entireworld Collaboration

When a favourite WFH brand collaborates with a favourite eyewear brand, good things are bound to happen. One thing we...

Father's Day Gift Guide
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Father's Day Gift Guide

The Strategy’s Father’s Day Gift Guide Now that Mother’s Day has come and gone, it’s time to shower our dads...

Meet MAKE Beauty
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Meet MAKE Beauty

We’d like for you to meet MAKE.  We have been fans of Carrie Barber for a while. We love her...

Our Favourite Newsletters
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Our Favourite Newsletters

Newsletters we intentionally subscribe to – Our favourite newsletters. If we had a dollar for every time we accidentally checked...

Zero Waste Body Wash with Plus
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Zero Waste Body Wash with Plus

Created by the brilliant minds behind (one of our favourite beauty brands) Starface, Julie Schott and Brian Bordainick alongside Cathryn...

Getting Ready For Summer
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Getting Ready For Summer

As the month of April comes to a wet and rainy end, we’re beginning to look past the promised ‘flowers’ of...

Mother's Day Gift Guide
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Mother's Day Gift Guide

The Strategy’s Mother’s Day Gift Guide While we aim to show them love everyday, Mother’s Day allows us to truly...

4/20 Accessories
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4/20 Accessories

Alas, 4/20 is once again upon us. A day of appreciation for and celebration of marijuana and all of its...

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