Beautycounter Lid Glow
Given the fact that we’re so used to wearing masks these days, our focus when it comes to makeup application...
Bliss is Now Available in Canada
We hope our fellow Canadians are as excited as we are that Bliss is now available in Canada. As of...
Charlotte Tilbury: The Super Nudes Collection
Charlotte Tilbury is to beauty as Anna Wintour is to magazines. Charlotte Tilbury is more than a makeup artist. She’s...
Starface x Hello Kitty® Pore Strips
After much success with their first-ever collaboration, Starface and Hello Kitty® have collaborated once again with Starface x Hello Kitty® Pore...
Warby Parker x Entireworld Collaboration
When a favourite WFH brand collaborates with a favourite eyewear brand, good things are bound to happen. One thing we...
Father's Day Gift Guide
The Strategy’s Father’s Day Gift Guide Now that Mother’s Day has come and gone, it’s time to shower our dads...
Meet MAKE Beauty
We’d like for you to meet MAKE. We have been fans of Carrie Barber for a while. We love her...
Our Favourite Newsletters
Newsletters we intentionally subscribe to – Our favourite newsletters. If we had a dollar for every time we accidentally checked...
Zero Waste Body Wash with Plus
Created by the brilliant minds behind (one of our favourite beauty brands) Starface, Julie Schott and Brian Bordainick alongside Cathryn...
Getting Ready For Summer
As the month of April comes to a wet and rainy end, we’re beginning to look past the promised ‘flowers’ of...
Mother's Day Gift Guide
The Strategy’s Mother’s Day Gift Guide While we aim to show them love everyday, Mother’s Day allows us to truly...
4/20 Accessories
Alas, 4/20 is once again upon us. A day of appreciation for and celebration of marijuana and all of its...