We Need to Talk About the We-Vibe
It’s been a whopping near 70 days since Stay At Home orders started in Canada. Restaurants and bars closed, retail...
Little Fashion Indulgences
We’ve been inside the homes of many fashion folk, and have come to the realization that they all have one...
Pimple Patches
Despite our best efforts (read: 10 step skincare routine), we still get cursed with the odd pimple…or two…or three…Caused by...
Birks are Back, Baby
But did they ever really leave? Birkenstocks (or Birks, because who has time for the full word), have never been...
The New WFH Wardrobe
Before COVID-19 had us practicing social distancing and working from home, many TS team members already did work from their...
Valentine's Day Gift Guide
Yes, this gift guide is called a “Valentine’s Day Gift Guide”, but really, these gifts are meant for those who...
Accessories to Get That Tropical Getaway Feel
We’ll be the first to admit it – apart from maybe 2 or 3 snowstorms, this winter has been mild...
This Rodan + Fields Face Mask Saved Our Skin
At the end of January, Rodan + Fields launched the RECHARGE Detox Mask and here at The Strategy, we are hooked....
Fenty Beauty Released A Mascara
Rihanna has done it again. Less than a month after the highly reviewed and sought-after Snap Shadows, Fenty Beauty has...
Travel Essentials for Holiday Travels
Whether your heading to your suburban hometown, the ski hills of Aspen or a sunny beach getaway, there’s a strong...
Holiday Looks We Can't Wait To Wear
One of our favourite things about the holiday season is that we get to pull out all the stops when...
The Kiki De Montparnasse Gift Guide
The holiday season is upon us. It’s time to start thinking of what to get everyone on your nice (and...