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The Strategy

The alexanderwang Flagship Has Arrived in Toronto
Picks

The alexanderwang Flagship Has Arrived in Toronto

If you like us, are a Toronto based resident, you may spend most of your shopping hours on Bloor Street....

Spring Ready Skin
Picks

Spring Ready Skin

Ok, so it snowed in our city yesterday, but we’re not here to focus on the negatives. Instead, we’re looking...

A Staycation at The Kimpton Saint George
Diary

A Staycation at The Kimpton Saint George

We’re always on the hunt for inspiration, but sometimes we run dry. On one particular occasion, we decided to visit...

Daisy Jones & The Six Inspired Caramel Beige Hair
Diary

Daisy Jones & The Six Inspired Caramel Beige Hair

Sure the finale of the Amazon Prime show aired a few weeks ago, but we’re still not over Daisy Jones...

Our Fall/Winter 2023 Trend Report
Diary

Our Fall/Winter 2023 Trend Report

Yes spring has only just sprung, but the fall/winter shows are still fresh in our minds. Before we move on...

Georgia Makely-Schraeder
Stories

Georgia Makely-Schraeder

Learning Georgia Makely-Schraeder’s style story. We’d like for you to meet Ford Modeling Agency’s Global Digital Director, Georgia Makely-Schraeder. With a...

International Women's Day
The Future Is Female

International Women's Day

As a female-lead business ourselves, we at The Strategy love to celebrate women in all their glory. We try not...

Our Favourite Black-Owned Beauty Brands
Picks

Our Favourite Black-Owned Beauty Brands

February marks Black History Month. We’re ending the month with our favourite Black-owned beauty brands. These brands are ones that...

Runway Recap: Veronica Beard Fall/Winter 2023
Fashion Week

Runway Recap: Veronica Beard Fall/Winter 2023

“This collection is an exploration in uniforming, a constant area of focus for us. We thought about codes of prep,...

Runway Recap: Tory Burch Fall/Winter 2023
Fashion Week

Runway Recap: Tory Burch Fall/Winter 2023

“This collection is about the confidence that comes from being unapologetically yourself. Women aren’t interested in rules, and every piece...

Mandy Madden Kelley
Stories

Mandy Madden Kelley

Learning Mandy Madden Kelley’s style story. Mandy Madden Kelley’s style is timeless and classic. Whether she’s investing in quality basics from...

Starface Micro-Cloud Patches
Picks

Starface Micro-Cloud Patches

We’ve talked about how much we love Starface pimple patches before, right? We simply can’t help ourselves. Every time a...

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