Let's Recap The Top Stories From NYFW
New York Fashion Week kicked off the autumn/winter 2020 fashion season with a bang. The week started on February 6th...
Valentine's Day Gift Guide
Yes, this gift guide is called a “Valentine’s Day Gift Guide”, but really, these gifts are meant for those who...
Bobby Schuessler
We first met Bobby Schuessler outside of the Beverly Hills Hotel after a fabulous dinner thrown by our favourite jewellers...
Accessories to Get That Tropical Getaway Feel
We’ll be the first to admit it – apart from maybe 2 or 3 snowstorms, this winter has been mild...
This Rodan + Fields Face Mask Saved Our Skin
At the end of January, Rodan + Fields launched the RECHARGE Detox Mask and here at The Strategy, we are hooked....
Losing Hours at the New Nordstrom NYC Flagship
As the inimitable Carrie Bradshaw once said, “Shopping is my cardio.” As we often find ourselves walking the high streets...
Fenty Beauty Released A Mascara
Rihanna has done it again. Less than a month after the highly reviewed and sought-after Snap Shadows, Fenty Beauty has...
New Decade, New You
Peeps, a new year is here. While we thought about making the same old resolutions, like cutting carbs and learning...
Andrew Gelwicks
Meet Andrew Gelwicks, the Celebrity Fashion Stylist who is behind the looks of Schitt’s Creek’s very own, Moira Rose…we mean,...
Travel Essentials for Holiday Travels
Whether your heading to your suburban hometown, the ski hills of Aspen or a sunny beach getaway, there’s a strong...
Holiday Looks We Can't Wait To Wear
One of our favourite things about the holiday season is that we get to pull out all the stops when...
The Kiki De Montparnasse Gift Guide
The holiday season is upon us. It’s time to start thinking of what to get everyone on your nice (and...