Father's Day Gift Guide
The Strategy’s Father’s Day Gift Guide Now that Mother’s Day has come and gone, it’s time to shower our dads...
Meet MAKE Beauty
We’d like for you to meet MAKE. We have been fans of Carrie Barber for a while. We love her...
Our Favourite Newsletters
Newsletters we intentionally subscribe to – Our favourite newsletters. If we had a dollar for every time we accidentally checked...
Amy Julliette Lefévre
You most probably already stalk her on Instagram, but if you don’t, we’d like for you to meet Amy Julliette...
Dreaming of Disco
At The Strategy, we’re all about learning what inspires style. Travel, music, art, movies – inspiration can come from anywhere....
Return to Real Life Survival Guide
Are you ready to return to real life? Team TS has the survival guide to get you through. We don’t...
The (Post-Vaccine) Dating Game with Samantha Bitty
Shedding light on the post-vaccine dating game with Samantha Bitty, our favourite sexual health & consent expert. With more than half...
The Long Weekend Playlist
Listen to our Cheers to the Long Weekend Playlist on Spotify Finally the first official long weekend of summer is...
The Future is Female: Kaylin Marcotte
It’s time for the world to realize that the future is female. There are so many female entrepreneurs who inspire...
Zero Waste Body Wash with Plus
Created by the brilliant minds behind (one of our favourite beauty brands) Starface, Julie Schott and Brian Bordainick alongside Cathryn...
Sweatpant Fatigue
We don’t know about you, but we’re sick of sweatpants. There. We said it. Whether they’re cashmere, cotton, or our...
Erica Choi
We’d like for you to meet the design director and influencer behind Egg Canvas, and founder of SUPEREGG, Erica Choi....