Written by The Strategy
Every time we open a ‘Snap’ from the likes of Style.com or Eva Chen, we have to chuckle and think that our friends introduced us to the app as “An app for sexting”.
However, since launching it’s first Fashion Week story in September of last year, more and more fashion brands seem to be joining the app and using it for purposes other than sending naughty pics to their lovers. Instead, when we open a snap, we get behind the scenes glimpses of the teams behind The Zoe Report and Who What Wear.
It seems though, that this fashion month, our feed is constantly exploding with snaps and stories from Rihanna to Kendall Jenner and Eva Chen from backstage or front row of the shows. The short lifespan of the images gives the fashion set a more intimate feel, and allows those attending Fashion Week to make small jokes, without the dreaded fear that it will haunt them for the rest of their careers (much like the Secret app).
While our TS Snapchat account is TBA, here are some of our favourite ‘Friends’ to follow:
@badgirlrihanna
@chrissyford
@elanafishman
@KendallJenner
@mrjoezee
@stellabugbee
@styledotcom
@the.cut
@theevachen212
@whowhatwear.com
@yahoo_style