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Stories Diary Picks About Press Contact

Danielle Prescod


Danielle Prescod may just have one of the coolest and most inspiring spaces we’ve seen. Add that to her killer style, and we have one inspiring feature on The Strategy. An OG editor, Danielle has worked with the likes of Harper’s Bazaar, Elle and Moda Operandi (you may have heard of them), and now is the Style Director at We just need to know: Danielle, when can we move in?


How do you start your day off?

It depends on what kind of morning I have. I usually wake up and try to work out in the morning. I’ve been experimenting with working out at night and I’m just really bad at it. I feel like I’ve used so much energy all day, so I’m just kind of lazy about working out at night. If I have a workout in the morning, I already know what I’m going to wear because I have to set out my clothes the night before. I make my bed every single day before I leave, brush my teeth, wash my face, do my exercise and then either go straight to work or come back home. Sometimes, if I’m back home, I’ll make breakfast. I’m newly a vegan so I’m trying to learn how to make things that taste good. I either work from home and go to appointments, or I go to a shoot or go to the office.

What’s going on in the background when you are getting ready?

Usually I have music going on. I let Spotify’s daily mix decide what I’m listening to. Today though, I was listening to an audiobook.

You never leave home without…

My phone (except for when I get my nails done).

GRLFRND Karolina distressed high-rise skinny jeans

What are your closet essentials?

I wear a lot of denim. I probably have 40 pairs of jeans, which is excessive. I also love mini-shirts and mini-dresses. I grew up in Catholic school, so I’m very comfortable in a short pleated skirt! Also, I’m not doing heels anymore, so I have a pretty good flat curation. A nice flat is an essential.

What is your biggest fashion regret?

I have so many! Most of them were from my early 20s when I was so reckless spending money on stuff. I thank God I wasn’t a fashion baby in the time of Vetements because, what a colossal waste of money. I spent so much dumb money on stuff. I did buy a pair of Isabel Marant heels once that were 6 inch stiletto, single sole, open toe heels that were impossible to walk in. They were just so uncomfortable and they were so expensive.

You always splurge on, and you always save on…

I’ve actually been really conscious of what I spend on recently. I’m very aware of trying to shop sustainably. I never shop at fast retailers anymore. In terms of shopping, I do a lot on the The RealReal. That’s where I spend the most money probably. I would say jewelry and shoes are the perfect things to splurge on. Saving: I buy a lot of basics at The Reformation.

What is one piece of clothing you wish you could steal from your 16 year old self?

When I was 16 I had so much Marc By Marc! I would steal my Abercrombie denim skirt. I have one from Hollister, but the Abercrombie one was such a look.


What inspires your style most?

It depends. I think as I’ve gotten older, it’s more about what has longevity, as opposed to what’s super flashy, as well as what’s comfortable. It’s also about knowing what looks good on your body.

Your #1 style tip is…

Just be yourself! It sounds so simple, but it’s really easy to get distracted by “What is me?” You can admire something without possessing something.



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