CloseFacebookInstagramPinterestTwitterLogoPath 1 The Strategy Subscribe

Want More TS?

Sign up for our newsletter.

@TheStrategyStories

Want more TS?

Sign up for our newsletter.

Stories Diary Picks About Press Contact
Newsletter
Stories

Victoria De La Fuente

Bio

We were first introduced to Victoria De La Fuente by TS Alum, Marina Khorosh. Marina described Victoria as someone we absolutely had to feature. And we are so glad the introductions were made. De La Fuente is a Brand Strategist at Studium : (VDLF), who is currently working with a leather jacket brand, Daniela Cassab and a Venezuelan brand called By Efrain Mogollon. Her Instagram is a treasure trove of all things fashion and pop-culture and she has killer style to match, as Marina told us. Victoria also recently launched a collaboration with the iconic concept store, The Feathered, in Mexico City, and Latin Curated, bringing 5 Colombian brands for the first time to Mexico for an event and pop-up. She’s a busy lady.

Q&A

How do you start your day off?

I am implementing a 9 step beauty routine in order to strive for perfect dumpling skin. While I let some of the products sink, I make myself some black coffee and head over to my closet to decide what I am in the mood to wear that day.

What’s going on in the background when you are getting ready?

The news usually, but I am not going to lie – if I have an important meeting that morning, I usually put some Reggaton on. Maluma baby all the way! I’m obsessed with Spotify’s Top 50 Columbia – It’s my guilty pleasure. You can’t be in a bad mood while getting ready to that music. It definitely sets the tone for a good day.

You never leave home without…

Lilah B. creme foundation, Tom Ford Shade and Illuminate 01 Scintillate for my cheeks, Caudalie Beauty face mist, my keys, and of course, my phone.

LILAH B. MARVELOUS MATTE CREME FOUNDATION IN B. CLASSIC
OLYMPIA LE-TAN THE OLD MAN AND THE SEA BOOK CLUTCH - PINK
SHADE AND ILLUMINATE - TOM FORD

What are your closet essentials?

A midi skirt, a wrap dress, a robe, a man’s overcoat, a long jacket or blazer, and some sort of man repelling shoe.

What is your biggest fashion regret?

Honestly, none. I have truly embraced all the trends since I was a teenager. I went from my punk red hair days, wearing Buffalo platform sneakers with oversized pants in my teens – to my cheesy Ugg boots and mini skirts, Frankie B 1 inch jeans, oversized belts, and jersey dresses, days while I was at Pepperdine – to anything else you can imagine in between. In a way, I think my curiosity for trends, as horrible results as it may have had, is one of the things that gives me an edge in my job in the industry.

You always splurge on, and you always save on…

Splurge on good coats and anything Celine by Phoebe Philo. Save on easy wrap summer dresses and 2nd hand Manolos from The Real Real (a true current obsession).

What is one piece of clothing you wish you could steal from your 16 year old self?

One of my first designer purchases was this huge Dolce and Gabbana western embroidered and bejewelled belt. It was so Latin and over the top, but so major at the same time. I really wish I knew where it ended up!

BEAUTY ELIXIR - CAUDALIE
PRINTED SILK-JERSEY WRAP DRESS
CANVAS SLINGBACK PUMPS

What inspires your style most?

I would say on one hand that colours really inspire me. I have this weird infatuation with the way colours make us feel, and with their combinations. This is why you rarely see me wearing black – I find it so not exciting! On the other hand, people inspire me a lot. I have the most stylish friends, mostly from Mexico City, to Paris and New York. I love seeing how they put things together, mixing artisanal pieces, new and classic designers as well as vintage. They definitely keep me on my toes.

Your #1 style tip is…

Have fun with it; life is too short to wear boring clothes.

More Stories

Tala Samman Prev

Tala Samman

We all want to be the first, and Tala Samman managed to be just that – the first blogger to...

Chrissy Rutherford Next

Chrissy Rutherford

One of the best parts of working at The Strategy, is getting to meet so many badass women who are...

All Images Copyright 2014-2024 The Strategy