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Juliana Sorelli


Juliana Sorelli may just be the coolest cat we’ll ever feature on The Strategy. The Parisian born, American-import is a film maker that shaking up the LA scene, studied fashion, and owned a cult clothing shop and art gallery. Her range of clothes, Hollywood Savage Society even garnered interest from the likes of Lady Gaga. Today, Juliana is selling her cult-classic Mystery Sweatshirts on her site Sorelli Presents.


How do you start your day off?

I start my day by having a beautiful breakfast in bed with my dog, Attila, and read for a while. I take a long bath, and put on all these creams. I practically embalm myself.

What’s going on in the background when you are getting ready?

I usually put on a classic film while I’m in the bath and watch it while I do all these creams and beauty nonsense. I love everything about old Hollywood.

You never leave home without…


Mystery Sweatshirt Aaliyah

What are your closet essentials?

I make most of the clothes I wear, so it is whatever I feel at the moment…I do always wear simple black Wolford leotards. Italian made shoes and bags. A leather outfit is great for ‘winter’ in Los Angeles – this very small place called Henceford in Paris makes classic custom pieces right there. Silk pyjama bottoms to lounge. Fun good quality hats, family jewelry…

What is your biggest fashion regret?

I don’t ever have any regrets. I don’t think I care enough!

You always splurge on, and you always save on…

Splurge on quality, save on quantity.

What is one piece of clothing you wish you could steal from your 16 year old self?

I always liked the same things since I was a child. As a teenager, I loved hats and turbans. I still have some of them. Somehow, I take extremely good care of my things. 

WOLFORD Orlando Thong Body

What inspires your style most?

Movies. All sorts of movies. There is everything in them!

Your #1 style tip is…

I don’t know what works for everyone, but to me, Luisa Casati had the best style tip: “Women of the world today dress alike. They are like so many loaves of bread. To be beautiful, one must be unhurried. Personality is needed. There is too much sameness. The world seems only to have a desire for more of the sameness. To be different is to be alone.”


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