Written by The Strategy

This past NYFW, one beauty look stood out to us. It wasn’t the Euphoria-like looks at Pyer Moss, or the minimal maximalism at Rosie Assoulin. The look that stood out to us was the neutral lips at Tibi. When we saw the models walking down the runway, we had to know: Who was behind this?! Turns out, it was one of our favourite beauty brands, Bobbi Brown, behind the looks. The brand deemed that the season was all about “soft, your-lips-but-better neutrals”, created with their new Luxe Shine Intense Lipstick.

The latest addition to their Luxe Lip Collection, the lipstick uses the brands Dimensional Shine Magnifier Complex, and is enriched with hyaluronic acid, Vitamin E, and soothing herbal extracts. The result: a shine-amplified colour, a sculpted, voluptuous look and smooth hydrated lips. All 14 shades come packed with nutrients and moisture. The emollient-rich lipstick glides on the lips during application, and needs few re-applications throughout the day. It’s also, paraben-free, phthalate-free, sulfite-free, Vegan-friendly and gluten-free.