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Fashion Month Recap: London Fashion Week Edition

Fashion Month Recap: London Fashion Week Edition

Written by The Strategy

Fashion month moments from the Spring 2022 shows that made us catch our breath: New York Fashion Week edition.

This years London Fashion Week shows were a big deal. After 18 months of lockdowns and 3 seasons of shows present virtually, London Fashion Week marked the cultural reopening of London. While the week, which ran (shorter than anĀ actual week) from September 17th to 21st, was shorter than most, it had a big impact. The shows were presented in a digital-physical-hybrid with a mix of in-person shows and digital activations.

The Trends:

Fashion Month Recap: London Fashion Week

  • All about the statement collar: Enhanced, oversized, and abstract collars were scene at Simone Rocha, Rejina Pyo and Fashion East
  • Colourful statements were seen in the collections of Roksanda, Halper and Emilia Wickstead. We’re talking bold pinks, neon greens and bright oranges.
  • Don’t make us say it…ugh…we’re going to say it: Florals for spring. Florals unsurprisingly were seen at Emilia Wickstead, Molly Goddard and Erdem.
  • White isn’t just for weddings. At the London spring shows, Erdem, Simone Rocha and Yhan Wang all had all white looks walking down the runways.

News and Events:

Fashion Month Recap: London Fashion Week

  • This year, the British Fashion Council partnered with Clearpay, in an initiative to introduce new shopping experiences and designer-led content to LFW.
  • Simone Rocha celebrated her brands 10-year anniversary with a party at Dover Street Market the week before presenting her Spring/Summer 2022 collection at the Church of St.Bartholomew.
  • After designing a jaw-dropping look for Iman at the Met Ball, Harris Reed made their runway debut at the Serpentine Pavilion. The 10-piece collection was created in collaboration with Oxfam for Secondhand September. The designer is committed to minimizing waste by repurposing fabric from their designs. Each piece in the S/S 22 collection was created using clothes donated to Oxfam.
  • Our favourite street style moment: A totally ’00s throwback look from Kate Moss outside of Richard Quinn’s show. The supermodel was at the show supporting her daughter Lila, who was walking the runway. She was clad in bootcut jeans, a velvet blazer, white button-up and round-toe brown boots. If you were to describe the look verbally to us, we’d shudder just thinking of our early 2000s fashion choices, but seeing Kate Moss’ throwback look, we wonder why we ever walked away from our favourite velvet blazer and round-toe boots.

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