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Our NYFW Diary

Our NYFW Diary

Written by The Strategy

Our NYFW Diary: Taking you with us on our journey at NYFW.

There is nothing quite like the excitement in the air when New York Fashion Week descends upon the streets of New York. NYFW banners adorn the lamp posts of Soho, and bold, beautiful outfits are photographed just outside of Spring Studios. Inside, at the shows, editors and influencers alike take in the colours, silhouettes and cuts that are to become the trend for the next season. The city comes alive with the sights of fashion.

First things first, let’s talk fashion. We already had a lot to say about the 3.1 Phillip Lim presentation, but there are so many other brands we need to talk about. At Prabal Gurung, we loved the use of deep purple hues and our jaws dropped at the sequinned suit that was sent down the runway. LaQuan Smith and PatBo showed daring cutouts. At LaQuan Smith, the teeny tiny mini skirt was embraced, while at PatBo the sheer fabrics and velvety textures had us excited for the fall/winter 22 party season. Altuzarra had a stunning array of prints and patterns, and Markarian presented a modern take on romance – think exaggerated necklines and soft cuts paired with leather jackets and polka dot tights. Finally, the jackets at Khaite were unparalleled and included a puffer we actually want to wear.


A lot of fashion week is about what you see on the street. With everyone rocking their fashion best, the street style game spotted outside each show and presentation is inspiring. With our packed schedule, and limited time to change between destinations, the shoes that got us through the week were Veja V-10 sneakers, Dr. Martens Quad platform boots and our beloved Manolo Blank Maysli slingback.

Veja V-10 Low-Top Sneakers
Dr. Martens 2976 Quad Platforms
Manolo Blahnik Maysli Slingbacks


Hopping from show to preview to presentations is as exhausting as it is thrilling. Any downtime or minute to spare was filled with a much-needed dose of caffeine. Our favourite stops include Café Leon Dore, Ralph’s Coffee and of course, Starbucks. We take what we can get.


As hard as you work, it’s just as important to play. With sore feet, nearly drained cell phones and notes filled with our favourite notable fashion moments, there is nothing quite like winding down at the end of a long day. While the hotel bed had it’s allure, so does the live music and brilliant cocktail menu at Bathtub Gin, or the Crab Pasta paired with a glass of champagne at Saint Theo’s.

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