Written by The Strategy
“This collection is an exploration in uniforming, a constant area of focus for us. We thought about codes of prep, campus-core, and classic American tailoring seen through a heightened, luxury lens.” – Veronica Swanson Beard
“This is the best fall collection we’ve ever done. It’s a new level of luxury for us and speaks to where we are today.” – Veronica Miele Beard
This New York Fashion Week, in the old Barney’s Downtown location that was once converted to a Spirit Halloween store, Veronica Beard presented their Fall/Winter 2023 RTW Collection.
The show kicked off with a performance by Suki Waterhouse. Clad in a black bra and sheer top with a custom one-of-a-kind Veronica Beard tuxedo jacket overtop, she strolled through the crowd belting her song, Neon Signs from her debut album, I Can’t Let Go.
As models descended the iconic spiral staircase at the centre of the venue, the brand unveiled their new logo and heritage crest, which appeared throughout the collection.
The Fall/Winter 2023 RTW collection was defined in the show notes “by an exploration in uniforming, a perpetual area of focus for the brand.” With inspiration from traditional collegiate prep, the collection was a celebration of American sportswear and tailoring.
The brand itself, founded by sisters-in-law Veronica Miele Beard and Veronica Swanson Beard, has always consisted of cool classics that can be mixed and matched for uniform dressing. This collection continued that with detailed layering and proportion play, all while exuding an effortless polish.
There was a mixture of comfort classics – logo emblonized crew neck sweaters, which were paired with luxe leathers and chunky necklaces, blazers tied around models waists inside out with their inner silk layers taking the focus, and our favourite: a cinched-at-the-waist oversized houndstooth blazer paired with a crop flare pant in the matching fabric and chunky loafers.
Tweeds, houndstooth and other fabrics most commonly used in menswear were the base of the collection. The colour palette was predominantly neutral, but there were pops of purple and pink.
With every look that floated down the runway, we became convinced that undone dressing is a trend of the season, and a wearable wardrobe has finally made its return.