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On The Road

The game plan

Planning the route

A long road ahead

Hopewell Rocks, NB

A Canadian adventure is not complete without Beaver Tails

When your Ray-Bans and the table match...

Peggy's Cove, NS

Officially have taken our Birkenstocks from chic to destroyed

Vintage patch-work backpack

Living out of a make-up bag

Because this is the only sweater we packed...

The best part of any trip: The food!

PEI mud shirts - dyed with red PEI soil

My jeans were already distressed, so you can't tell how bad we ripped them up...

An assortment of shampoos from various hotel stops

All we collected along the way

Written by The Strategy

As Coco Chanel once said, “Fashion is in the sky, in the street; fashion has to do with ideas, the way we live, what is happening.” It’s a saying that we sort of live by here at The Strategy, which is why we decided to take you along with us on a Canadian road trip to the Maritime Provinces. For those of you who don’t know, those include New Brunswick, Nova Scotia and Prince Edward Island. While such places aren’t known for their fashion, their colourful buildings and quaint fishing towns make us long for fall days of Fisherman knit sweaters from Vince and Victoria Beckman sky blue tinted mirrored aviators. 

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