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Style Guide

Written by The Strategy

Like anything in life, fashion can sometimes be bewildering. The world of fashion is so often evolving that it can be too easy to get lost amongst all the new information. Particularly when it comes to names and terms. Names of styles, details, patterns… it can be overwhelming. Which is why we’re here to present a little help to those in need.

A Guide to Fashion Terminology:

Atelier

One of the many fancy French words you will encounter in your fashion travels. This one simply means a workshop, specifically for artists or designers.

Bespoke

Made-to-order clothing; the complete opposite of ready-to-wear. Made from scratch, exactly how you want it.

Birkin

If you don’t what a Birkin is, you must be hiding under a very interesting rock. A Birkin is a purse- but not just any purse. It is a specific style of handbag designed by Hermès in honour of the great Jane Birkin. It also has a reputation for being lovingly defaced, as exhibited here.

Brogues vs Oxfords

This one sounds like it would be confusing, when in reality it isn’t. Oxfords are a style of shoe, typically with a low heel, and more shoelace eyelets than normal dress shoes. Brogues are the patterns of cut out circles and designs that can be found on oxfords.

Couture

High fashion. Better yet, expensive fashion. Usually not worn by the general public, but it sure is pretty to look at. Think: a price tag that isn’t fully disclosed unless you go looking for it. And when you do find out…wow.

Normcore

One of the most confusing trend names. Picture average looking clothing that suggests unpretentiousness and, well, being average. Normcore is just a fancy word for average.

Resort

A fashion “season” that is typically supposed to be inspired by those who vacation, meaning that they are no-fuss, easy to pack, and generally “beachy.” Sometimes used as a great excuse to buy summer clothes in the middle of winter.

RTW

Ready-to-Wear, originated from the French pret-à-porter.. Basically, there is a hierarchy where haute couture is at the top, followed by couture, some other loosely defined terms, and then RTW somewhere near the middle-bottom area. RTW is what we all shop in retail stores.

Any other terms you want covered? Let us know!

Written by Katrina Garofalo

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