Written by The Strategy
What is the next logical pursuit in life when you’ve spent the last six years as the global product developer for luxury makeup brand, Bobbi Brown? Launching your very own cosmetic line, of course. At least this was the case for Jessica Leibeskind. And we couldn’t be happier with her latest endeavor.
Jessica Leibeskind is the founder of VINTAGE cosmetics, a 15-piece line of practical and pretty makeup that launched earlier this year. With over 20 years of industry experience, we knew this beauty launch ought to be so good, and like the rest of you, we couldn’t wait to get our hands on it and try for ourselves.
I will say that as eager as I was to get sampling, I really took the time to appreciate the packaging of these products. All too often, I think something as secondary as packaging is overlooked by designers and developers; it may not plump your lips, but it will draw your eye to the product in the first place and hopefully lead you to the purchase counter. What I like about the packaging of VINTAGE by Jessica Liebeskind is that it has universal appeal and directly reflects the product you’re getting: makeup that is both practical and pretty.
As for the products themselves, they really are practical enough for everyday wear, and pretty enough for a sexy first date; they keep the fun in playing with makeup without complicating the process of getting ready. But I guess that’s only expected from someone as successful as Liebeskind, who is currently the face behind not one, but two, makeup lines. So now, for the all important question: “What’s my favourite VINTAGE cosmetic?” Probably the ultra-hydrating Velvet Lip Crayon in Vintage Rose – I love that I can wear it at work, on the go, and on date night without feeling like it’s too much or not enough. But the best part is that I’ll probably still love this product years and years from now, because that’s just how timely and simple it is. Along with the rest of the products, it will never go out of style.
Overall, if there’s one thing we learned about VINTAGE cosmetics, it’s that practicality and beauty can co-exist in the same sentence.
For more on Jessica Liebeskind’s personal style and VINTAGE cosmetics: http://bit.ly/1FuYdbI
Written by Shannon Sauder
