Written by The Strategy

If you find yourself in New York, a visit to The Apartment by The Line is necessary. For years we have been fans of Vanessa Traina’s clean and sophisticated style, and since it’s launch, we’ve spent paydays drooling over The Line’s highly curated e-commerce website. 

Located in the Soho district, The Apartment by The Line is a shopping experience like no other. Gone are the notions of clothing on cold metal racks, and beauty products displayed on over-lit counters. Instead, when visiting The Apartment, you feel as though you are transported into the, well,  apartment of a Manhattan-ite with extremely good taste. It was like visiting a friend’s home, whose style you covet, and being able to shop everything she has, without seeming like a creep for asking where she got everything, from her glasses to her coffee table. 

A round of applause for founders Vanessa Traina and Morgan Wendelborn. And just a quick Q: When can we move in?