If you were to look up “accomplished business woman”, you would find Natasha Koifman in the definition. A notable force in the PR community, a writer for the Huffington Post, pop culture commentator, Chair of the Board for Artists for Peace and Justice Canada (and on the advisory board for the American branch), occasional guest on ET Canada, and worthy-cause supporter are just a few of her titles. Did we mention she’s the President of her Toronto/New York City based PR company NKPR? This June will be NKPR’s 15 year anniversary and we cannot wait to celebrate (follow the hashtag #NKPR15 to see what they’re planning)! There are many things to be learned from Ms. Koifman, one of them being that you can indeed do it all, and have great style while you do it.
You’re known for an exclusively black wardrobe. What started that decision to dedicate yourself to one colour?
I used to buy clothing in colour, and I would find that pieces would be left in my closet, tags on. When I started wearing all black, I found that people took me more seriously at my job. That, and I honestly never felt good in colour – I never felt like myself. Wearing black makes me feel comfortable and confident.
What are the advantages of sticking to an all black wardrobe and are there any disadvantages?
There’s a sense of consistency in donning all black – I’ve been wearing it for so long that people know what to expect and feel more comfortable when they meet me, which is a big advantage. When I’m in a meeting or pitching new business, there are no brightly coloured distractions – it’s not about what I’m wearing, rather what I’m saying. Another big advantage is the ease of shopping! I can filter everything by colour. It also makes getting ready a lot quicker – I can be out of the house in 25 minutes because I don’t have to think about colour.
I honestly don’t really have any disadvantages. Some people think all-black-all-the-time can get boring, but by no means is that the case – just check out #NKAllBlackEverything on Instagram.
You never leave home without…?
My iPhone. In this industry, being connected 24/7 is crucial – whether its emailing clients, reading the news or engaging on social media, my phone is always in my hand.