Written by The Strategy
The easiest way to spruce up your pad or any event? A beautiful floral arrangement. While florists are a dime a dozen, one stood out to us: POPUP FLORIST. A favourite among the likes of TS Alum, Danielle Prescod. POPUP FLORIST is a floral and plant design company that specializes in special events, retail and brand partnerships. We sat down with it’s founder, Kelsie Hayes, to learn more about POPUP FLORIST, how on Earth to keep an arrangement alive longer than two days, and what’s trending this Valentine’s Day. A dozen roses are so over.
What made you start POPUP FLORIST?
I started POPUP FLORIST as a side job. I worked in fashion design before; we had a line that we ended up closing. I had done that for 7 years and I knew when we closed that there was no way I could work in fashion in the same way, because I really enjoyed that job. I always enjoyed working with flowers for as long as I can remember, and I saw a need for a concept that you could pop-up in retailers and coffee shops. So I started with that, thinking it would be event and retail based, but I quickly got an offer to open at the Gansevoort Market. Now POPUP FLORIST is retail, pop-ups, e-comm and events.
Was it hard to make the transition from fashion design to floral?
No because I used my fashion relationships. Now when people think of POPUP FLORIST, they think of us as a fashion florist. We work primarily with fashion brands.
Do you have any tips on how to keep an arrangement alive for longer than two days?
Change the water and cut the stems at an angle every other day. There are other tips like put a penny in the water, but I think really cutting the stems and changing the water everyday.
With Valentine’s Day coming up, what are some other flowers to give other than roses?
Anemone – They look like a daisy but they have a black centre. Ranunculus are nice. I think a bouquet of Baby’s Breath is really chic. I think plants are also a really good Valentines Day gift. They last as long as you take care of them.
Be sure to visit POPUP FLORIST at 63 E. 7th street, New York, NY, and check their website for delivery throughout NYC.