Written by The Strategy
When in New York, we recommend you eat at Miss Lily’s, stay at The Frederick and now, shop at Pat McGrath Labs shop-in-shop at Bergdorf Goodmans. We did on a recent trip to the big city, and spent way more than our budgets really allowed.
The shop, a first of it’s kind for Bergdorfs that debuted February 1st, carries the entire Pat McGrath Labs line, as well as limited-edition exclusives. Yes, we totally stocked up on FetishEyes Mascara and MatteTrance™ Lipstick. The retail collaboration is showcased on the main floor with almost 400 sq. ft of Pat McGrath heaven.
The space in itself is an overload for the senses, inspired by a Japanese pachinko parlour and incorporating artwork from fans of Pat McGrath labs in the packaging and window. We tested out PermaGel Ultra Glide Eye Pencils, took selfies in the adorned mirrors and tested every shade of LuxeTrance™ Lipstick on our hands. Basically, we spent a solid 25 minutes playing in Pat McGrath Labs. We suggest you make the trip and do the same.