CloseFacebookInstagramPinterestTwitterLogoPath 1 The Strategy Subscribe

The Strategy Newsletter

Receive the latest Strategy Stories, Diary entries and Top Picks. Every week, directly to your inbox.

@TheStrategyStories

Stories Diary Picks About Press Contact
Newsletter
Picks

Meet Glossier Bubblewrap

Meet Glossier Bubblewrap

Written by The Strategy

Just went you think Glossier has done just about the most, they come out with their most requested product: An eye cream. Well, it’s actually a 2-in-1 multipurpose eye cream and lip plumper. You may be confused by the combination, but actually, makeup artists have been using eye cream on lips for years. It’s a bit of a trade secret. Leave it Glossier to bring the insider tip to the masses.

You see, skin around your eyes is the thinnest layer of skin on your body, and your lips are just as delicate. They require a bit more TLC when it comes to application and products you use. The fast absorbing oil-in-cream’s key benefit is hydration – a benefit that those two areas are in dire need of. It’s made with hydrolyzed hyaluronic acid for visible plumping, a peptide complex, avocado oil and squalene to help smooth out wrinkles, and lastly, antioxidant-rich blueberry fruit extract for a bonus layer of protection.

According to Glossier, it’s recommended that you use Bubblewrap twice a day, once in the AM, and once in the PM, after cleansing and before moisturizing. Using Bubblewrap in addition to a moisturizer will give your skin a hydrated and moisturized finish.

We just have one question: What’s next Glossier?

GLOSSIER BUBBLEWRAP

More Picks

The 2019 Met Gala's Best Dressed Prev

The 2019 Met Gala's Best Dressed

Last night was the much anticipated first Monday in May – the night of the Met Gala. Attendees pulled out...

Glossier Play: Tried and Tested Next

Glossier Play: Tried and Tested

We’ve said it before and we’ll say it again: We love our jobs here at TS HQ, and our favourite...

All Images Copyright 2014-2020 The Strategy