Written by The Strategy

Just went you think Glossier has done just about the most, they come out with their most requested product: An eye cream. Well, it’s actually a 2-in-1 multipurpose eye cream and lip plumper. You may be confused by the combination, but actually, makeup artists have been using eye cream on lips for years. It’s a bit of a trade secret. Leave it Glossier to bring the insider tip to the masses.

You see, skin around your eyes is the thinnest layer of skin on your body, and your lips are just as delicate. They require a bit more TLC when it comes to application and products you use. The fast absorbing oil-in-cream’s key benefit is hydration – a benefit that those two areas are in dire need of. It’s made with hydrolyzed hyaluronic acid for visible plumping, a peptide complex, avocado oil and squalene to help smooth out wrinkles, and lastly, antioxidant-rich blueberry fruit extract for a bonus layer of protection.

According to Glossier, it’s recommended that you use Bubblewrap twice a day, once in the AM, and once in the PM, after cleansing and before moisturizing. Using Bubblewrap in addition to a moisturizer will give your skin a hydrated and moisturized finish.

We just have one question: What’s next Glossier?