Written by The Strategy
Rihanna has done it again. Less than a month after the highly reviewed and sought-after Snap Shadows, Fenty Beauty has released their first ever mascara, Full Frontal.
When RiRi launches a Fenty Beauty product, she tends to rewrite the entire game. For example, her Pro Filt’R Soft Matte Longwear Foundation. Fenty was the first brand to introduce a wide range (we’re talking 50!) of shades and immediately set a new precedent. The new mascara is set to do the same. The brand calls it “the do-it-all mascara,” and is supposed to volumize, lengthen, lift and curl your eyelashes.
The mascara features a buildable, lightweight, ultra black formula. The game changer though, is the ‘flat-to-fat’ brush. One side holds the maximum amount of product and lifts the lashes. The other defines and curls each hair. And we really mean each. Fenty recommends you use the flat side to define your lashes, and use the fat side to build up the product. You can use either side of the brush on its own, or use them together for a more powerful, fanned out look.
Full Frontal has been tested by Rihanna herself, and is confirmed to be longwear, water/sweat-restistant, and able to stand up to smudges. Added bonus that’s one reason why we keep going back to the brand: everything is 100% cruelty free.