Written by The Strategy
Just as Women’s Wear Daily reports that lingerie sales have skyrocketed this winter, we’d like for you to meet Sevigne. It’s an Australian-based lingerie company, founded by Natalie and Mirela Bazina, with it’s debut collection now available in Canada, through the brand’s website.
We’ll be the first to admit that matching our bras to our panties, often requires too much work. In all honesty, our method for undergarment dressing is finding a comfy pair of undies and whatever bra is clean. Thankfully, Sevigne’s lingerie aims to unite delicate, yet comfortable pieces with easy to match sets, to take the guesswork (emphasis on ‘work’) out of, not only lingerie shopping, but also donning undergarments when getting dressed.
Their debut collection, which launched this past December, features five bra styles with seven matching bottoms. The bras feature thin, moulded cups, with little padding. They also offer a cup range that extends from A to J. Each piece in the collection is made with only high-quality European fabrics, and made to last.
At a starting price of $29, the assortment of undergarments divided into two categories, La Base and La Premiere, can be mixed and matched. The La Base collection is designed for support and comfort. The La Premiere collection keeps support and comfort at the forefront, but features delicate fabrics like lace and mesh.
As a female founded business, Sevigne also has a philosophy we can stand by: “Gorgeous, timeless lingerie should fit perfectly, feel elevated, and enhance your unique silhouette rather than hinder it.” Co-founder Natalie says that “lingerie allows the wearer an opportunity to express themselves privately and channel certain moods, whether it be playful or powerful.”
While we continue to work from home in our most comfy sweats, we can assure you, that at least underneath, thanks to Sevigne, we’re a little more put-together.