Written by The Strategy
It’s time for the world to realize that the future is female. There are so many female entrepreneurs who inspire us and we wanted to know more about how they got their companies off the ground. Welcome to our series: The Future Is Female, where we sit down with inspiring female entrepreneurs and get a behind-the-scenes glimpse of how their companies operate.
We’d like for you to meet Lana Van Brunt and Hayley Dineen, founders of the design-focused contemporary cannabis lifestyle brand, Sackville & Co. After bonding over the shared frustration of not finding chic cannabis products, the duo decided to elevate the cannabis experience. As both have years of experience in luxury product development, experiential marketing and business development, they have created a brand that women would be proud to be a part of.
New products from Sackville & Co. are dropping this fall, and are sure to make your cannabis bar cart or coffee table look amazing.
What made you start Sackville & Co?
We bonded over a shared frustration of not being able to find design-forward cannabis products to fit our personal styles. It bothered us to have to hide evidence of our smoking habits and to still feel a stigma around something that, if done right, could be flaunted.
How did you come up with the name?
We wanted the name to be elevated and have longevity. We didn’t want to use a name already attached to the weed industry.
What was the biggest struggle or hurdle?
As a start up, we were (and still are) competing with larger companies in the cannabis space, navigating the hurdles of working with a stigmatized substance. The cannabis industry is often a male-dominated one as well, so of course forging our own path as female founders had, and still has, its obstacles.
What inspires the Sackville & Co. brand?
We have both felt cannabis has such a clear tie with creativity and art, so we wanted to really make that shine through in our designs. We are inspired to create cannabis products that can elevate your home decor without sacrificing utility.
Has there been a moment when you’ve realized you were making it?
I think the goal posts continue to change as you’re growing a business. There have been milestones that we’ve hit that have been incredible but we keep our eyes on what’s next. There are so many incredible artists we would love to collaborate with so we’re just working on manifesting that.
Do you have any advice for young entrepreneurs?
Just start, you will figure it out as you go. Also don’t be afraid of failure, failure is the best source of information on how to succeed.