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Celebrate Pride in Style
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Celebrate Pride in Style

June is Pride Month and we want to help you celebrate pride in style, but also in a way that...

Father's Day Gift Guide 2022
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Father's Day Gift Guide 2022

Our Father’s Day gift guide is here! Father’s Day is just about here, so Team TS came together to curate a...

Mother's Day Gift Guide 2022
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Mother's Day Gift Guide 2022

Our Mother’s Day gift guide is here! Mother’s Day is creeping up around the corner, so Team TS put our...

A Dose of Spring Colour
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A Dose of Spring Colour

Spring has sprung; and it may have just inspired our co-founder to embrace some spring colour. I don’t know what...

The Best Dressed Wedding Guest
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The Best Dressed Wedding Guest

Be the best dressed wedding guest at the next wedding celebration. Sunny days that follow cold winter nights signify the...

If You Liked Bridgerton, Read This
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If You Liked Bridgerton, Read This

Reformed rakes can get it. Bridgerton-esque historical romance reads If you’ve been finding yourself lusting over big jewels, big dresses,...

Newsletters Are Back
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Newsletters Are Back

Read all about it: Newsletters are back. These days it seems we can’t scroll through Instagram, listen to a podcast,...

New Smashbox Photo Finish Primer
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New Smashbox Photo Finish Primer

I will never forget the first day my older sister took me makeup shopping. Deciding that I had borrowed enough...

Tory Burch's Yorkdale Pop-Up
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Tory Burch's Yorkdale Pop-Up

If you are one of our many Toronto-based readers, we imagine you’ve spent a lot of time wandering Yorkdale mall....

Celine's New Rimbaud Fragrance
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Celine's New Rimbaud Fragrance

At The Strategy, we’re all about inspiration. With the release of Celine’s new Rimbaud fragrance, we had to know more...

Spring/Summer Trends We Can't Wait To Wear
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Spring/Summer Trends We Can't Wait To Wear

As we sit in our homes, bundled up from head-to-toe, swaddled in blankets, sitting in front of the fireplace (or...

Londre Bodywear
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Londre Bodywear

With a slogan of “keep your mind dirty and the ocean clean,” we knew from the moment we saw Londre’s...

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