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Georgia Makely-Schraeder
International Women's Day
The Future Is Female

International Women's Day

As a female-lead business ourselves, we at The Strategy love to celebrate women in all their glory. We try not...

Our Favourite Black-Owned Beauty Brands
Picks

Our Favourite Black-Owned Beauty Brands

February marks Black History Month. We’re ending the month with our favourite Black-owned beauty brands. These brands are ones that...

Runway Recap: Veronica Beard Fall/Winter 2023
Fashion Week

Runway Recap: Veronica Beard Fall/Winter 2023

“This collection is an exploration in uniforming, a constant area of focus for us. We thought about codes of prep,...

Top Picks

Runway Recap: Veronica Beard Fall/Winter 2023
Runway Recap: Veronica Beard Fall/Winter 2023
Runway Recap: Veronica Beard Fall/Winter 2023
Runway Recap: Veronica Beard Fall/Winter 2023
Runway Recap: Veronica Beard Fall/Winter 2023
Runway Recap: Tory Burch Fall/Winter 2023
Fashion Week

Runway Recap: Tory Burch Fall/Winter 2023

“This collection is about the confidence that comes from being unapologetically yourself. Women aren’t interested in rules, and every piece...

Mandy Madden Kelley
Stories

Mandy Madden Kelley

Learning Mandy Madden Kelley’s┬ástyle story. Mandy Madden Kelley’s style is timeless and classic. Whether she’s investing in quality basics from...

Starface Micro-Cloud Patches
Picks

Starface Micro-Cloud Patches

We’ve talked about how much we love Starface pimple patches before, right? We simply can’t help ourselves. Every time a...

A NYFW Recap
Diary

A NYFW Recap

It feels like before we could even figure out how to manage Valentine’s Day and a day’s worth of NYFW...

The Year of Hair Care
Picks

The Year of Hair Care

You already know that glowing skin is in thanks to the likes of Hailey Bieber, and our previous story on...

The Underwear Edit
Picks

The Underwear Edit

Whether comfort is king or you’re shopping for the purpose of sex appeal, there are so many underwear options out...

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