We’ve done over the top make-up, we’ve done no-makeup make-up, and we’ve done natural beauty. But as our obsession with...
Meet Utibe Mbagwu: The social media strategist, writer and content producer who managed Into The Gloss & Glossier’s social channels...
We love a good Self-Care Sunday, as much as the rest, but we don’t understand why self-care has been regulated...
As we enter the third week of anti-racism protests around the world, we are starting to notice small changes happening...
When we first came across Carrie Barber’s Instagram, we lost an hour or so scrolling through her posts – we...
Whether your heading to your suburban hometown, the ski hills of Aspen or a sunny beach getaway, there’s a strong...
The moment Michelle Obama debuted Glossier’s new lip gloss at Essence Fest, we knew we had to have it. The original...
We were first introduced to Hélène when we stumbled across her Instagram. We were hooked from the first post. Her...
We’ve said it before and we’ll say it again: We love our jobs here at TS HQ, and our favourite...
Just went you think Glossier has done just about the most, they come out with their most requested product: An...
Last August, duo Britt Barkwell and Sasha Johnson launched bespoke shopping site, Trouvaille (French for “a lucky find”). Through editorials,...
Welcome to New York City. Home to Broadway, Fifth Avenue and the Glossier Flagship. New York City guides are a...
There was a lot of good beauty products that came our way in 2018. Some we just liked, honestly, some,...
We’re kind of obsessed with Glossier here at TS HQ. Our top shelfie’s are filled with Glossier product, we’ve gotten...
In collaboration with Away The holidays are upon us, and whether you are heading home or are off to a...
Having interned just a few blocks away, I have meandered down the short but sweet street that is officially named...
One of the perks of our job here at The Strategy is to try out many different products. Toners, sunscreens, balms...
We recently made the journey down south(ish) to the fashion capital of North America, New York City. We were there...
We love Glossier here at TS HQ. We’re talking crazy stupid love, that has the office a-buzz the morning of a...
2017 has been a whirlwind. We’ve had our highs, many lows, and now, the year is wrapping up before we...
Yesterday’s news of Glossier’s international shipping update is news we’ve been waiting for since 2014. Since the company’s inception, we...
In theory, I like the colour pink. I find I’m always drawn to Acne shopping bags, and our Tumblr consists...
As you may know from posts and Instagrams and tweets and such, The Strategy was recently in New York...
Gift shopping is no easy task. Depending on who you’re buying for, the process can take anywhere from one...
We’ll be honest, there is nothing that gets us excited quite like stickers. We can’t explain it, we don’t know...