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TORONTO

The alexanderwang Flagship Has Arrived in Toronto
Picks

The alexanderwang Flagship Has Arrived in Toronto

If you like us, are a Toronto based resident, you may spend most of your shopping hours on Bloor Street....

A Staycation at The Kimpton Saint George
Diary

A Staycation at The Kimpton Saint George

We’re always on the hunt for inspiration, but sometimes we run dry. On one particular occasion, we decided to visit...

The Future is Female: Amanda Schuler of Ember Wellness
Diary

The Future is Female: Amanda Schuler of Ember Wellness

It’s time for the world to realize that the future is female. There are so many female entrepreneurs who inspire...

Celebrate Pride in Style
Picks

Celebrate Pride in Style

June is Pride Month and we want to help you celebrate pride in style, but also in a way that...

The Future is Female: Jackie Price and Liz Drayton
Diary

The Future is Female: Jackie Price and Liz Drayton

It’s time for the world to realize that the future is female. There are so many female entrepreneurs who inspire...

Tory Burch's Yorkdale Pop-Up
Picks

Tory Burch's Yorkdale Pop-Up

If you are one of our many Toronto-based readers, we imagine you’ve spent a lot of time wandering Yorkdale mall....

The Future is Female: Michelle Shemilt
Diary

The Future is Female: Michelle Shemilt

It’s time for the world to realize that the future is female. There are so many female entrepreneurs who inspire...

A Festive Day in Toronto
Diary

A Festive Day in Toronto

A festive day in Toronto. A fine layer of snow covers Toronto city streets, salt stains our suede boots, and...

Superette SuperMarket
Diary

Superette SuperMarket

Inside Superette SuperMarket at Toronto’s Stackt Market Cannabis stores have become to Toronto what Starbucks has become to the rest...

Talking with TAIKAN
Picks

Talking with TAIKAN

Speaking with TAIKAN’s founder and brand manager, Garret Louie and designer, Mada Phiri. We’d like for you to meet TAIKAN,...

The Future is Female: Tahnee Llyod-Smith
Diary

The Future is Female: Tahnee Llyod-Smith

It’s time for the world to realize that the future is female. There are so many female entrepreneurs who inspire...

Stylist Secrets: Using CBD with Heels
Diary

Stylist Secrets: Using CBD with Heels

When it comes to heels vs. flats, heels almost always win. In heels, I feel confident, powerful and sexy, and...

What Inspired Us This Week: Mirrors, Chanel & Zendaya
Diary

What Inspired Us This Week: Mirrors, Chanel & Zendaya

What Inspired Team TS This Week Inspiration is all around us. It can come from art, coffee table books, people...

The (Post-Vaccine) Dating Game with Samantha Bitty
Diary

The (Post-Vaccine) Dating Game with Samantha Bitty

Shedding light on the post-vaccine dating game with Samantha Bitty, our favourite sexual health & consent expert. With more than half...

4/20 Accessories
Picks

4/20 Accessories

Alas, 4/20 is once again upon us. A day of appreciation for and celebration of marijuana and all of its...

A New Cannabis Experience
Diary

A New Cannabis Experience

As of December 17th, 2020, Queen Street West is getting a new cannabis retail concept. Dimes Cannabis is a design-led...

A Psychic Reading
#StayHome

A Psychic Reading

Way back in March, Toronto went into quarantine. We switched from working at TS HQ to working from home. Many...

Self-Isolating With Nathalie Martin
#StayHome

Self-Isolating With Nathalie Martin

As we adjust to #stayhome orders and life in quarantine, we’re checking in with TS Alum to learn more about...

Nathalie Martin
Stories

Nathalie Martin

Like many of our features, we became obsessed with Nathalie Martin and her style when we stumbled across her Instagram...

Alison Gordon
Stories

Alison Gordon

Walking into Alison Gordon’s Toronto home, you instantly become aware that a very cool person resides there. From the collection...

Let's Talk About Emily Ratajkowski's Dog Walking Outfits
Diary

Let's Talk About Emily Ratajkowski's Dog Walking Outfits

When I am tasked with taking my beloved 4-legged friend for a walk, my outfit formula is simple: a pair...

Allegra Shaw
Stories

Allegra Shaw

As a content creator, Allegra Shaw’s Instagram, blog and YouTube channel are all massive sources of inspiration. Whether she’s dishing...

Creating A Dating Profile
Diary

Creating A Dating Profile

Welcome back to The Dating Diaries.  A series on the trials and tribulations of our collective dating experiences. Our rants, our...

Light a Candle
Picks

Light a Candle

It’s time to face it. Summer is long gone, fall is on its way out, and winter *sigh* is upon...

Erika Brechtel
Stories

Erika Brechtel

We caught up with Erika Brechtel at her sunny LA residence. The author and illustrator of “The Little Brand Book”...

The Strategy's Guide To Toronto, Ontario
Diary

The Strategy's Guide To Toronto, Ontario

We love this city we call, maybe even more than Drake. We just wrapped up the most exciting time of...

TS Does TIFF
Diary

TS Does TIFF

The days that the Toronto International Film Festival take over our town, is our favourite time to be in our...

Reformation Has Expanded into Canada
Diary

Reformation Has Expanded into Canada

Sorry Canadians, or more specifically, Torontonians, but your wallet is about to empty itself out. Reformation just opened their first...

Yuki Zhao
Stories

Yuki Zhao

We love our fellow Canadians, and have a special place in our hearts for fellow Toronto-nians. We especially love Toronto...

Talia Brown
Stories

Talia Brown

Talia Brown may just be Toronto’s most fashionable resident. The stylist and personal shopper has been in the industry for...

We Got Beautified in Toronto
Picks

We Got Beautified in Toronto

Where are the best places to be beautified in Toronto, you ask? We have answers. We spent one whole day...

TIFF: A Diary
Diary

TIFF: A Diary

The 43rd annual Toronto International Film Festival (TIFF) started Sept. 6th and filled the streets  of Toronto with fans, films...

The Future is Female: Hyla Nayeri & Adrien Bettio
Diary

The Future is Female: Hyla Nayeri & Adrien Bettio

Girl Boss. She.E.O. It’s time for the world to realize that the future is, well, female. There are so many...

Leave Us Here at The Avalon
Picks

Leave Us Here at The Avalon

In case you missed the memo, we love Los Angeles. It’s a perfect getaway from our often-snowy TS Toronto headquarters, and...

International Women's Day
Diary

International Women's Day

In honour of International Women’s Day, we’re taking a look back at the TS Women who have inspired us over...

Randi Bergman
Stories

Randi Bergman

Randi Bergman is a Toronto based writer, editor, and 90’s enthusiast with a podcast to prove it. Her work has...

Modern Manners: The Holiday Edition
Diary

Modern Manners: The Holiday Edition

Canadian Thanksgiving is long over, American Thanksgiving is just around the corner and our inboxes are filled with sale alerts...

LA: According to Insiders
Picks

LA: According to Insiders

This week, as Toronto temperatures drop to the single digits, we’ve been reminiscing about our last visit to LA. We...

Joelle Litt
Stories

Joelle Litt

Toronto-based stylist, Joelle Litt, has a career reads like fashion fairy tale. From a tiny town to a big city,...

The Toronto International Film Fest: A Diary
Diary

The Toronto International Film Fest: A Diary

For the past two weeks or so, while you may have spotted fashion’s elite running from show to show in...

Non-Festival Wear
Picks

Non-Festival Wear

Festival wear is inescapable. What started out as a fairly niche style has grown into a season all it’s own....

Natasha Koifman
Stories

Natasha Koifman

If you were to look up “accomplished business woman”, you would find Natasha Koifman in the definition. A notable force...

A Vegan Guide to Toronto
Picks

A Vegan Guide to Toronto

At The Strategy, we’re always up for something new. Since one of us (me) has gone and taken up a...

Raleigh Wilde Burgan
Stories

Raleigh Wilde Burgan

Raleigh Wilde Burgan is a Toronto ex-pat currently living in Los Angeles. Working as a fashion editor for media powerhouse...

Tuned Out
Picks

Tuned Out

Well kids, we made it to Fall, and we’re barely making it past election night ?. The leaves have changed colour,...

What's Inspiring Us
Diary

What's Inspiring Us

So much has been happening these past few weeks, it has been hard to narrow down what exactly has been...

What's Inspiring Us
Diary

What's Inspiring Us

The Strategy is all about finding what’s inspiring the style of some of our favourite fashion insiders and trendsetters. We...

Inside TS HQ
Stories

Inside TS HQ

Welcome to The Strategy HQ! Up until now, we’ve given you peaks of the daily lives of some of our...

Mother's Day
Picks

Mother's Day

In case you’ve been living under a rock, we’d like to inform you that Mother’s Day is this Sunday! Yeah,...

Pure Barre
Picks

Pure Barre

With the weather warming up, and your clothing options becoming less ‘covered-up’, it’s time to remember that “bikini body” we...

Toronto Cocktails
Picks

Toronto Cocktails

One of the best parts of the holidays, is when everyone returns home. Though you may only have an evening. a...

The End of an Era
Picks

The End of an Era

From the second that America’s Next Top Model first aired in 2003, it quickly gathered a dedicated following. Through its...

A Tinder World
Picks

A Tinder World

Searching for a partner, a hook-up, or a short-term relationship, used to mean that one either grabbed their single girlfriends,...

Charlotte Tilbury
Picks

Charlotte Tilbury

Last night was a big night for us beauty aficionado Toronto-nians. The “World’s Best Make-Up Artist”, Charlotte Tilbury is finally available...

The Hive
Picks

The Hive

There is no way to start this piece, other than by saying that The Hive Honey Harbour is a cottage...

Danielle Reynolds
Stories

Danielle Reynolds

Danielle Reynolds is an new-age fashion pro. She hails from our hometown, Toronto, and shares her unique view of the...

Sale Alert
Picks

Sale Alert

We’re not normally ones to drop everything to let you know about a sale, however Agency One‘s SS 15 sample...

New Shoes
Diary

New Shoes

After the long and trying winter we’ve all gone through here in Toronto, there is a palpable buzz in the...

WMCFW In Review
Picks

WMCFW In Review

I’ve never been one for camping, but if you’re talking about spending a few days in and around the infamous...

Fit in the City
Picks

Fit in the City

After spending more hours at the local bakery and donut shop than we’d like to admit, it’s about time we...

Michelle Lai
Stories

Michelle Lai

Michelle Lai is the designer behind luxury bag brand, MISCHA. The Toronto native, was raised in a family who believed in...

Sticker Mania
Diary

Sticker Mania

We’ll be honest, there is nothing that gets us excited quite like stickers. We can’t explain it, we don’t know...

The Strategy's Guide To Sri Lanka
Picks

The Strategy's Guide To Sri Lanka

By now, I think we are all realizing that this winter is unbearable and we still have until March before...

December's Top Picks
Picks

December's Top Picks

December tends to be a time of ‘giving’, but in all the madness to find the perfect gift for all...

Modern Manners
Picks

Modern Manners

With Canadian Thanksgiving out of our minds and American Thanksgiving kicking off this weekend, it is safe to say, the...

Book Turned Movie
Picks

Book Turned Movie

Everyone’s least favourite thing? Books becoming movies.  These ones, however, look beyond promising. So grab that blanket scarf and some...

Shenae Grimes-Beech
Stories

Shenae Grimes-Beech

Shenae Grimes is a girl about town in Los Angeles, hometown Toronto, and where ever the wind takes her. She...

Follow Up
Picks

Follow Up

Is your Instagram feed feeling a little lack lustre lately? It’s time to spruce up your feed and give yourself...

Drew Nelson
Stories

Drew Nelson

Toronto born actor Drew Nelson has possibly been in almost every television show you know of. Smallville, Degrassi, 6Teen, Supernatural,...

TIFF 2014
Picks

TIFF 2014

After growing up in Toronto and spending years watching and attending the Toronto International Film Festival, we feel confident that...

Pops'n'Polish
Diary

Pops'n'Polish

A little while ago Vogue did a story about summer nail polishes and complimenting popsicles to match. We liked the...

Short Story
Diary

Short Story

It’s not summer unless you have cutoff shorts. Rain or shine, they are the tried and true staple piece to...

Rachel Sin
Stories

Rachel Sin

Toronto-based designer, Rachel Sin knows a thing or two about city dressing. With a Masters in Architect, and a successful...

Aliya-Jasmine Sovani
Stories

Aliya-Jasmine Sovani

Aliya-Jasmine is Toronto’s resident TV powerhouse. Previously working behind the scenes at FashionTelevision and MuchMusic, she later moved on to...

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